About Us
NE Capital was founded by Luana Paes Mendonça — entrepreneur, investor, and innovation specialist with a proven track record across multiple industries.
Leadership, and purpose.
Our team is composed of seasoned partners and executives who, over the years, have held strategic positions in businesses ranging from shopping centers and real estate to telecommunications, retail, and financial services.
Our Values
Excellence
We build strategies that deliver consistent results.
Preservation
Protecting and growing assets with resilience.
Innovation
Decisions guided by research and analytics.
Collaboration
Opportunities viewed from every perspective.
Investment Philosophy
Intelligence, research, and long-term vision.
We believe in a fundamentalist approach that combines in-depth study, systematic data analysis, and both macroeconomic and microeconomic research.
How we operate:
- Seamless integration between management and research teams
- Collective decision-making for stronger and more accurate strategies
- Coverage of both local and international markets with a long-term perspective
Our goal is to preserve and multiply value responsibly, ensuring excellence in decision-making and sustainable growth.
Our History
JCPM Group – History and Recent Expansion Founding and Growth
The JCPM Group is a prominent Brazilian family-owned conglomerate, founded by João Carlos Paes Mendonça. The group’s roots trace back to the 1960s, when Paes Mendonça entered the retail sector, expanding supermarkets and department stores throughout Northeastern Brazil.
Notable milestones include:
In the 1970s and 1980s, JCPM became a dominant regional force in retail. Following the sale of Bompreço in 2000, the group strategically pivoted toward real estate development and shopping centers, emerging as a leading player in Brazil’s mall industry.
• 1997: Entry into the shopping center sector via participation in Shopping Tacaruna.
• 2007: Inauguration of Salvador Shopping, known for its modern architecture and sustainability features.
• 2012: Launch of RioMar Recife, now one of the largest malls in the Northeast, renowned for its expansive leisure spaces, event areas, theaters, and diverse dining options.
• Today, JCPM is the fourth largest shopping center operator in Brazil, generating more than 50,000 direct and indirect jobs.
Diversification
Media & Communications
The group controls the Sistema Jornal do Commercio de Comunicação in Pernambuco.
Real Estate & Office Ventures
The company owns real estate assets such as the JCPM Trade Center in Recife, and commercial towers tied to its shopping centers.
International Ventures
Since 2009, João Carlos Paes Mendonça has been involved in wine production in Portugal’s Douro region.
A New Strategic Arm (Created 2020)
In 2020, amidst the onset of the COVID-19 pandemic, NE Capital was established by Luana Paes Mendonça as a new investment vehicle within the JCPM ecosystem.
• The objective of NE Capital was clear: provide flexible, cross-border investment capabilities, enabling JCPM to adapt to emerging challenges and explore opportunities during unprecedented times.